The 2025 Autumn Collection is live and we're exploring all the inspirations and behind the scenes!
I usually like to set a main theme for each shop update as it helps me to come up with ideas that match that specific mood or scenario. For this collection it was Apple Orchard.
All photos from Pinterest
To help you visualize it, just imagine an Autumn afternoon on a slightly cloudy day visiting an orchard where you can pick your own apples, drink apple cider, sit lazily under a tree while enjoying all the nature. Pretty much similar to Over the Garden Wall, so I imagine this song would set the perfect mood.
Once the theme is decided, I start by drawing the main sticker sheet since it helps define many of the elements I want to include in the products. In this case I imagined an apple orchard whose owner is a cat gentleman and there’s a lot of apple trees, fallen leaves, birds and plants.
From here, designing the products is pretty straightforward, and after a month we have a collection of cute stationery and accessories!
Besides the main theme, I usually add to the shop a few varied products I designed some months earlier and that also match the current season ✨